In 2020, a new event cropped up on the European rally racing scene.

Action-packed event that takes place on a variety of grounds and is designed to demonstrate the skills, endurance of competitors and reliability of their machines. As one of the most important distinguishing factors, in this discipline competitors prove themselves in the skill of navigation.

Fueled by pure obsession and dedication by our team, passionate about Rally Racing, led by Perica Matijevic; Croatian Dakar (as they call us), left a permanent mark in the world rally calendar.
Despite being born amidst the pandemic, Dinaric Rally is a HUGE success.

Our photographers (the Actiongraphers) and videographers (the ICARUS Sports) – are proven as one of the best world’s rally racing content producers.

In 2022, our partnered media service will distribute Dinaric Rally content in 170 countries around the world!

Dinaric in media

  • exceptionally affirmative impressions in media
  • coverage by the most important motorcycle magazines and portals in Croatia and the region
  • the most important motorcycle portals and magazines world-wide (Adventure Rider, Rider Magazine, Motoress…)
  • local television (HRT, RTL, Nova TV, Sportska TV, Kreator TV…)
  • daily newspapers and portals (Večernji list, Jutarnji list, 24 sata)

PR Value

  • estimated PR value, for Croatia, without social networks and radio: €400,000
  • estimated PR value worldwide in all media: more than €600,000

Dinaric Rally 2022

21 – 27 August

Dinaric Rally as a brand

  • guided by modern principles of brand development
  • filling a niche in the rally world – there has never been a rally like this in the Dinarides
  • building a very positive image in the media, the public and the local community
  • fast-growing visibility on social media
  • recognized by leading professional auto-moto magazines and rally riders
  • dedicated to preservation of nature and protection of the natural environment, sustainable development and responsible tourism

Dinaric Rally 2022

  • best cross country rally in the region
  • among 5 best rallies in Europe
  • 60 pro riders at least
  • professional content production and media service with global distribution
  • mobile application for live tracking of the competitors
  • photo / video daily recaps
  • organized visitors zones throughout the daily stages
  • cultural and entertainment, themed events for visitors

What do we offer to the partners and sponsors?

  • general sponsor name integration into the name of the rally
  • unique profesionally produced content for own campaigns
  • using the Dinaric Rally brand in partner’s own promotion
  • visibility on the stages (check points, refreshment points etc.) and in the rally camp
  • visibility in local and global media
  • visibility on the Dinaric Rally public web and social media channels
  • on-site branding

Thank you!